Customer Engagement is not a Bait and Switch!!!
I just got an email that says “Thank you” in the subject line. Great who could it be from and why are they saying thank you.
The first line in the email says…”We love having you as a customer.”
And then it states, “We’d like to thank you for being our customer. To show our appreciation…”
Doesn’t that sound great? They want to demonstrate their gratitude. Well, actually, they want to sell me something.
The rest of the email continues…“we want to tell you about this special offer on…”
Talk about having the opposite effect. If you want to thank me then thank me. If you want to demonstrate appreciation then provide a gift of some kind. But do not say you want to and then try and sell me another service. It is disingenuous! It is self interested! And it is inauthentic!
Customer engagement and loyalty require transparency, authenticity and a sincere interest in your customer. Let’s leave these old sales tricks that are outdated where they belong…in the past.